The Art Seen

The Art Seen is the student art gallery at Williams College. We created a full brand identity for The Art Seen including logos, graphics, website design, and promotional posters.

We used a hand drawn, grayscale style to bring attention to the colorful student artwork.

For the WAWSA poster series, we used the levity of the event acronym and eye catching masterworks to attract the attention of students and alumni on the Williams campus during alumni weekend.